Matt Bellamy talks about new Labatt virtual exhibit
One of the world鈥檚 most significant corporate archival collections has now become among the most accessible and dynamic, with digitization that offers new public glimpses into 170 years of history in Canada.
Matt Bellamy, a 杏吧原创 University historian specializing in Canadian corporate and consumer history who has studied the Labatt archives extensively, said beer is a cultural force in Canada 鈥 nowhere more pronounced than at Labatt, where the company鈥檚 founding pre-dated Confederation by 20 years. 鈥淭rends in Canada parallel those at Labatt. When you examine the cultural, sports and marketing history of Labatt, you鈥檙e also gaining key insights into what defines Canada. This collection beautifully captures time in a bottle.鈥
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