Is your website back-to-school ready? Check out with these tips!
Your Homepage – First Impressions Count!
Your homepage does not have to be static. Change it up to reflect the current term and highlight important information.
- to reflect the season and the start of a new school year.聽 You can also add a button to your banner to link to important information.
- Review your homepage text. Is it relevant and current? Can you add or change anything to help new students and visitors to your site? Find more tips on聽聽on our site.
- 聽add a nice visual element to your homepage. Change them up regularly! Use quick links to:
- link to internal pages that may be hard to find
- link to popular or important content
- create a call to action (e.g., application form)
- link to news posts that you would like to feature.
Navigation & Organization – Make stuff easy to find
- Review your menu. Is it logically organized? Is important info at the top? Are navigation items clear and descriptive? Check out our聽.
- 聽on your web page for better navigation, search engine optimization, and accessibility.
- Categories are super useful for organizing your web content. You can categorize pages, files, people, posts, and FAQs! Use categories to pull content into different areas of your site.聽!
- 聽encourages a person to do something on your website (e.g., register for a program). It could be a link or a button. CTAs support the purpose of your web pages and help visitors know what to do.
Content – Does it support your purpose & audience?
- . Update information, and remove old pages and posts. Look at your site from your visitor’s point of view. Is the information current and easy to find?
- . What are people viewing on your website? Are they getting to important pages? What is popular? What information can you guide people to more easily?
- Make your site current by adding news posts. They don’t have to be super long. Concise and scannable is key when ! Write a welcome back post or create a short welcome back video.