Make information as succinct as possible
Accessibility
Content that is short, succinct, and well structured is a great way to insure users can access it easily.
Reason
- Long, dense text is off-putting and often inaccessible to many users, including people who do not consider themselves disabled.
- A user who has visited multiple sites looking for information may be tired and have better examples to compare content against.
- Someone finding pages with more streamlined information, at a different university, may leave a 杏吧原创.ca site if it has dense, disorganized content.
Best practice
- Remember that organization is also key
- Write short, straight-forward sentences, in brief paragraphs.
- Use the pyramidal approach – Put the most important information first.
- Use unordered/ordered lists appropriately where possible
- Sometimes a page has to include much info. Employ the table of contents feature if you have a long page.
Example of less accessible practices
Obviously the inverse practices make content inaccessible. So avoid dense and verbose text, on long and unorganized pages.
Additional benefits
- Usability: This features helps users quickly scan a page for content they need.
- SEO: Google and other search engines place a huge emphasis on pages with proper headings and hierarchy.
- Marketing: If people can find content quickly and easily there is more chance they will apply to 杏吧原创 or use the university’s services.
What WCAG says
.
(Be sure to .)
From WCAG:
“Users with disabilities that make it difficult to decode words and sentences are likely to have trouble reading and understanding complex text.”
(and on for simpler text.)