Vivian Hoffmann ( She/Her )
Associate Professor — agricultural science, technology and innovation; health
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- BA in Geography (University of British Columbia, Canada)
- PhD in Applied Economics (Cornell University, USA)
Vivian Hoffmann is jointly appointed with the Department of Economics at Ӱԭ University. Her research primarily addresses the roles of information and social norms in shaping consumer behaviour, with applications to food safety and greenhouse gas emissions. Dr. Hoffmann uses quantitative methods, and much of her research is based on field experiments and randomized controlled trials. She enjoys working across disciplines and has collaborated with microbiologists, agronomists, chemists and epidemiologists.
Before joining Ӱԭ, Dr. Hoffmann was a Senior Research Fellow at the International Food Policy Research Institute (IFPRI), where she retains a part-time appointment and serves as co-lead of the , a research program on the intersections of animal, human and environmental health in food systems.
Publications
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- Murphy, M., Wachira, G., Onyango, C. and Hoffmann, V., 2025..Environmental Science and Pollution Research, pp.1-15.
- Rutsaert, P., Donovan, J., Murphy, M. andHoffmann, V., 2024.Agricultural Systems,218, p.104002.
- Posey, S., Magnan, N., McCullough, E.B.,Hoffmann, V., Opoku, N., Timtooni, A., 2024.,Journal of Development Effectiveness
- Hoffmann, V., Doan, M.K. and Harigaya, T., 2024. .Journal of Development Effectiveness, pp.1-11.
- Girmay A.M., Mengesha SD, Dinssa DA, et al. . Health Science Reports. 2023;6:e1662. doi:10.1002/hsr2.1662
- Girmay, A.M., Weldetinsae, A., Mengesha et al., 2023. .BMJ open,13(7), p.e071296.
- Hoffmann, V., S. Kariuki, J. Pieters, and M. Treurniet. 2023. . American Journal of Agricultural Economics. 105, no. 3 (2023): 914-939.
- Chowdhury, R., Crost, B. and Hoffmann, V., 2022. . Food Policy, 112, p.102346.
- Hoffmann, V., Paul, B., Falade, T., Moodley, A., Ramankutty, N., Olawoye, J., Djouaka, R., Lekei, E., de Haan, N., Ballantyne, P. and Waage, J., 2022. . CABI Agriculture and Bioscience, 3(1), pp.1-7.
- Hoffmann, V., K. Baker, S. Simiyu, D.K. Sewell, K. Tsai, O. Cumming, and J. Mumma. 2022 Frontiers in Public Health: 2326.
- Tsai, K., Hoffmann, V., Simiyu, S., Cumming, O., Borsay, G. and Baker, K.K., 2022. . Frontiers in Microbiology, 12, p.778921.
- Tran, N., Shikuku, K.M., Hoffmann, V., Lagerkvist, C.J., Pincus, L., Akintola, S.L., Fakoya, K.A., Olagunju, O.F. and Bailey, C., 2022.
- Kariuki, S. and V. Hoffmann. 2022. . Agricultural Economics. Awarded Best Paper in Agricultural Economics.
- N. Magnan, V. Hoffmann, N. Opoku, G. Gajate-Garrido, D. Kanyam. 2021. . Journal of Development Economics 151 (2021), p. 102620.
- Hoffmann, V. and K.M. Jones. 2021. . World Development, 143, p.105406.
- Hoffmann, V., V. Rao, V. Surendra, and Datta, U. 2021. Journal of Development Economics, 148, p.102567.
- Hoffmann, V., Moser, M. Herrman, T. 2021. . American Journal of Agricultural Economics, 103(1), pp.275-295.
- Hoffmann, V., Mutiga, S.K., Harvey, J.W., Nelson, R.J. and Milgroom, M.G., 2020. . Food Policy, p.101895.
- Herrman, T., Hoffmann, V., Muiruri, A. and McCormick C. 2020. . Journal of Food Protection, 83(1), pp.142-146.
- de Brauw, A. Hoffmann, V. 2020. . World Development, 127, p.104793.
- Hoffmann, V., Moser, C. and Saak, A., 2019. .World Development,123, p.104611.
- Fischer, K., Herrman, T.J., Hoffmann, V. and Lee, K.M., 2019. Journal of Regulatory Science,7, pp.1-5.
- Pretari, A., Hoffmann, V. and Tian, L., 2019. . Journal of Stored Products Research, 82, pp.31-39.
- Hoffmann, V., Jones, K. and Leroy, J.L., 2018. BMJ Global Health, 3(6), p.e000983.
- Hoffmann, V. and Moser, C. 2017. . Agricultural Economics, 48(4), 449-458.
- Dupas, P., Hoffmann, V., Kremer, M., & Zwane, A. P. 2016. . Science, 353(6302), 889-895.
- Hoffmann, V., Jones, K., & Leroy, J. 2015. . Trials, 16(1), 552.
- Mutiga, S. K., Hoffmann, V., Harvey, J., Milgroom, M. G., & Nelson, R. 2015. Phytopathology, 105(9) 1250-1261.
- Unnevehr, L., & Hoffmann, V. 2015. . Journal of Integrative Agriculture, 14(11), 2218-2230.
- Grace, D., Mahuku, G., Hoffmann, V., Atherstone, C., Upadhyaya, H. D., & Bandyopadhyay, R. 2015. Food Security, 1-14.
- Beksinska, M.E., J. Smit, R. Greener, C.S. Todd, M.T. Lee, V. Maphumulo, and V. Hoffmann. 2015. . Journal of Women’s Health, 24(2), 151-158.
- Blum, A. G., Null, C., & Hoffmann, V. 2014. . Water,6(7), 1873-1886.
- Mutiga, S. K., Were, V., Hoffmann, V., Harvey, J., Milgroom, M. G., & Nelson, R. 2014. .Phytopathology.
- Hoffmann, V., J. Fooks, and K.D. Messer. 2014. . Economic Development and Cultural Change.
- Hoffmann, V. and K. Gatobu. 2014. . Journal of Development Economics. 106: 167-178.
- Sebastian, A., V. Hoffmann, and S. Adelman. 2013. . Waterlines 32(2): 135-153.
- Hoffmann, V. 2009. . Agricultural and Resource Economics Review 38(2): 1-10.
- Hoffmann, V., C.B. Barrett, and D.R. Just. 2009. . World Development. 37 (3): 607-617
- Hoffmann, V. 2009. . American Economic Review: Papers and Proceedings. 99(2): 236-41.
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- Hoffmann, V., A. deBrauw, C. Moser and A. Saak., 2019. “Leveraging Incentives for Safe and Nutritious Foods”, Encyclopedia of Food Security and Sustainability, J. Anderson, E. Berry, R. Birner, et al. (eds). Elsevier Reference Modules
- Jordan, D., R. Brandenburg, G. Payne, D. Hoisington, N. Magnan, J. Rhoads, M. Abudulai, K. Adhikari, J. Chen, R. Akromah, W. Appaw, W. Ellis, M. Balota, K. Mallikarjunan, K. Boote, G. MacDonald, K. Bowen, B. Bravo-Ureta, J. Jelliffe, A. Budu, H. Chalwe, A. Mweetwa, M. Ngulube, A. Dankyi, B. Mochia, V. Hoffmann, A. Muitia, Q. Mwangwela, S. Njoroge, D. Okello, and N. Opoku, 2018. “Preventing mycotoxin contamination in groundnut cultivation” 2018. In (pp. 203-234). Burleigh Dodds Science Publishing.
- Ayelew, A, V. Hoffmann, J. Lindahl, and E.N. Ezekiel. 2016. . in Covic, N. and S. L. Hendriks (Eds). Achieving a Nutrition Revolution for Africa: The Road to Healthier Diets and Optimal Nutrition. ReSAKSS Annual Trends and Outlook Report 2015. International Food Policy Research Institute (IFPRI).
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- Hoffmann, V., Kariuki, S., Murphy, M., Ndisio, B., Ochenje, I. and Okoth, S., 2023. . IFPRI Project Note.
- Hoffmann, V. and Baral, S. 2020. Voice for Change Partnership Research Report
- Scollard, P., V. Hoffmann, K. Kago, and M. Parker, 2020. . Voice for Change Partnership Research Report
- Gatere, L., V. Hoffmann, M. Murphy, P. Scollard, 2020. . Voice for Change Partnership Policy Brief
- Hoffmann, V. , The Conversation. November 26, 2019
- Harcourt Brown, L., S. Alonso, J. Lindahl, H. Varnell, V. Hoffmann, D. Grace. 2018. , Project Note. Washington, DC: International Food Policy Research Institute (IFPRI).
- Grace, D., S. Alonso, F. Mutua, V. Hoffmann, T. Lore, and J. Karugia. 2018. , IFPRI Project Note
- Ridolfi, C., V. Hoffmann, S. Baral. 2018. , IFPRI Working Paper
- Baral, S. and V. Hoffmann. 2018. , IFPRI Working Paper
- Yen, E. V. Hoffmann, D. Grace, J. Karugia, R. Aguda. 2018. , IFPRI Project Note
- Hoffmann, V., C. Ridolfi, and M. Nwafor. 2017. , IFPRI Project Note
