Graeme Auld Publishes Article on Patagonia and Business Responsibility
Has Patagonia defined a new gold standard for business responsibility?
By Graeme Auld and Janina Grabs
Patagonia鈥檚 founder with the decision to give his family鈥檚 $3 billion company, and its future profits, to the fight against climate change. In his words, 鈥.鈥
Climate policy advocates . Each year, $100 million in company profits , a U.S. nonprofit working for climate action and policy advocacy. Its legal status as a allows it to directly lobby on U.S. climate policy.
Patagonia has always been a pathbreaker. Since 1985, the outdoor clothing company has . In 2002, it helped found the business alliance to inspire other companies to follow suit.
Patagonia has also shared product innovations, like its , with its competitors in hopes of accelerating more sustainable practices. Other initiatives include its , certifying Patagonia as a company that is committed to the common good, and its used apparel marketplace .