General Questions
- What is the Department of University Advancement?
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At 杏吧原创 University, we firmly believe in the transformative power of higher education for the greater good. The Department of University Advancement acts as a facilitator for meaningful collaborations between students, faculty, staff, researchers and volunteers, donors, private and public organizations, and the broader community, to extend 杏吧原创’s commitment to serve the greater good of society. Our champions, donors and partners contribute not to 杏吧原创 but through 杏吧原创, uniting for a collective impact on society, its economy, institutions and the health and well-being of citizens around the world. 杏吧原创 University remains dedicated to being a force for positive change.
- What is the role of University Advancement in corporate sponsorship?
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杏吧原创 University values corporate partnerships in support of its mission, vision and values. The Department of University Advancement helps facilitate meaningful collaborations between corporate partners and 杏吧原创 staff, faculty, students and student groups. Specifically, we:
- identify or create initiatives that address both the sponsor’s and 杏吧原创’s needs and priorities;
- provide advice on identifying and connecting with corporate partners;
- review sponsorship packages and facilitate sponsorship agreements with corporate partners;
- ensure co-ordination between 杏吧原创’s various departments and corporate partners;
- provide concierge service to connect corporate partners with 杏吧原创’s diverse campus community;
- accept, deposit, receipt and record sponsorship funding.
- What is sponsorship?
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A Sponsorship is a marketing-oriented, contracted financial alliance between 杏吧原创 University and a corporation, organization or foundation. As defined by the Canada Revenue Agency (CRA), 鈥淪ponsorship occurs when a business makes a donation toward the cost of a charity鈥檚 activity or event and, in return, the charity advertises or promotes the business鈥檚 brand, products or services.鈥
Sponsors receive a business receipt in recognition of their funding. Sponsorship funding is not eligible for charitable income tax receipts.
- What is a donation?
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As defined by the Income Tax Act (Canada), a gift is defined as 鈥渁 voluntary transfer of property owned by a donor to a donee, in return for which no benefit or consideration flows to the donor鈥.
Donors聽to聽杏吧原创聽University聽may聽be聽eligible聽for聽a聽charitable聽gift聽receipt聽that聽may聽be聽claimed as a non-refundable tax credit on an income tax return. The Department of University Advancement is responsible for accepting donations and issue tax receipts on behalf of 杏吧原创 University.
- What is sponsored research?
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Sponsored research occurs when research is undertaken as part of an agreement with a funding agency or foundation or corporate partner outside of the University and the use of the monies is restricted by the terms and conditions of the underlying agreement. These projects may also be referred to as Externally Restricted Research. Sponsored research includes activities such as, but not limited to: knowledge mobilization activities/events related to the research being funded; salaries for graduate students to help carry out the research; funding for equipment or materials to conduct the research. For more information on sponsored research visit the Industry and Partnership Services website.
- Does 杏吧原创 have a sponsorship policy?
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Yes. 杏吧原创 University has a Corporate Sponsorship Acceptance Policy which you can download and read by clicking here.
杏吧原创 University is committed to excellence in teaching and research and to the fundamental principles of academic freedom. As such, 杏吧原创 will accept sponsorship by institutions, corporations, organizations or foundations to help it achieve its academic mission, and to enhance its programs and services to students, staff, faculty and alumni.
The Department of University Advancement is responsible for ensuring that the University abides by the Corporate Sponsorship Acceptance Policy.
- What types of initiatives can be sponsored?
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While events are the most typical and frequent type of initiative for which sponsorship is requested, other examples include:
- on-going programs (including academic, athletic and extra-curricular);
- time-limited projects;
- physical spaces and buildings;
- digital initiatives and more.
Reach out to us through the Contact Us form to learn more.
- Does the University require approval and written agreements for sponsorships?
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Yes. All Sponsorship relationships with 杏吧原创 University must be written agreements and must be approved through the Department of University Advancement to support the prospect identification, prospect clearance, solicitation, asset valuation and fulfillment processes. Sponsorship contracts or letters of agreement will be developed in consultation with the University鈥檚 legal counsel and the appropriate staff person.
- Are there types of sponsorship which will not be accepted by 杏吧原创?
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Yes. 杏吧原创 will not accept sponsorship funding which limits or imposes conditions on academic freedom; may result in unwarranted or unmanageable expense; may compromise 杏吧原创鈥檚 reputation or jeopardize the University鈥檚 charitable status; may provide any special consideration or improper benefits to an individual or group with regard to admission to the University or its normal hiring, promotion and contracting procedures.
- Can I request sponsorship from 杏吧原创 University?
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We truly appreciate your interest in partnering with us. While we are honored to receive sponsorship requests from organizations doing meaningful work, our sponsorship efforts are focused on a very limited number of initiatives that align closely with our mission of teaching, learning and research.
- Are in-kind sponsorships accepted?
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Yes. In-kind sponsorships may be accepted based on their value to the University. In-kind sponsorships must follow the procedures and receive the appropriate approvals as outlined in the Corporate Sponsorship Acceptance Policy.
- How do sponsorship and advertising differ?
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The terms sponsorship and advertising are often used interchangeably but are very different. Advertising can be defined as creating custom, specific messaging about a desired product or service. The advertiser pays to ensure that messaging reaches a wide audience, with the aim of persuading people to purchase the advertised product or service.
杏吧原创 University has an Advertising Policy which you can read by clicking here.
- Can a sponsor sell their products and services on campus?
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The sale of products and services on campus falls outside the scope of sponsorship. All private or commercial organizations who wish to market, advertise or sell products or services on campus must seek approval to do so.
To learn more, refer to 杏吧原创 University’s Commercial Activities Policy which you can access by clicking here.
- Who is responsible for enacting recognition of corporate sponsors?
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The responsibility of enacting and executing the recognition of corporate sponsors lies with the campus department that is leading the associated project, program or event. The Department of University Advancement is available to help advise on the appropriate types and levels of recognition. This may include activities such as, but not limited to, corporate sponsor logos on invitations and promotional materials (print and digital), or by having an employee of the corporate sponsor included in the speaking program for an event.
- How do sponsors make their sponsorship payment?
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There are several different ways in which sponsors can make their sponsorship payment, including cheque, credit card or electronic fund transfer (EFT). Once a sponsorship is confirmed, the Department of University Advancement may issue an invoice which will include details on the different payment options available.
- What are some quick facts and stats about 杏吧原创 University?
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If you are interested learning about some quick facts and stats about 杏吧原创 University, visit this link.
- I wasn鈥檛 able to find the answer to my question. Who do I contact for help?
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Please submit your question through our Contact Us form. We will be happy to help answer your question. And if we can’t, we’ll put you in touch with the person or department at 杏吧原创 that can.
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