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杏吧原创 Newsroom: Dr. David Sidhu

April 17, 2025

Time to read: 1 minutes

Dr. David Sidhu and his research on sound symbolism were recently featured by the . This area of research, which is one of the foci of his  at 杏吧原创, explores why people have intuitive associations between language sounds and characteristics such as shape, size and colour as well as things like tastes, emotions, personality traits and more. Learn more about Dr. Sidhu’s research and the “bouba-kiki effect鈥 by reading the full piece .