Photo of Jeni Armstrong

Jeni Armstrong

Associate Professor (Teaching Stream) and Practicum Coordinator

Degrees:B.A. (Waterloo)
Email:JeniArmstrong@cunet.carleton.ca
Office:2430R Richcraft Hall

Jeni Armstrong joined the Riddell Graduate Program in Political Management in 2020, and brings more than two decades of hands-on experience to her role. As a political staffer, she served as Prime Minister Justin Trudeau’s lead speechwriter — including during his time in Opposition — and as director of communications to former finance minister Bill Morneau. During her time on Parliament Hill, Jeni “held the pen” on four federal budgets and two winning political platforms. Her work experience also includes many years in the private sector, both as head of her own communications consultancy and as a communications and media specialist for Restaurants Canada, Canada’s national restaurant and foodservice industry association. As one of the program’s core faculty members, Jeni primarily teaches political communications, and also serves as the program’s mentorship coordinator, helping new students make connections with MPM alumni and the broader political community.

Recent Courses

POLM 3000 / COMS 3100 / PSCI 3410: Introduction to Political Management

POLM 5004: Advanced Strategic Communications

POLM 5007: Writing in a Political Context

POLM 5009: Media Relations

POLM 5099: Practicum Placement (Coordinator, Academic Supervisor)

POLM 5018: Strategic Communications

PAPM 4000D: Capstone Seminar (Communication and Policy Studies)

Selected Media

  • (Jan. 22, 2026; As It Happens on CBC Radio)
  • (May 6, 2025, National Post)
  • (April 16, 2025, The Agenda on TVOntario)
  • (Jan. 20, 2025, National Post)
  • (July 25, 2023; A Little More Conversation with Ben O’Hara-Byrne on Corus Radio)
  • (July 25, 2023; The Canadian Press)
  • (May 31, 2023; The Hill Times)
  • (August 3, 2022; Politico / Ottawa Playbook)
  • (May 26, 2021; The Hill Times)
  • (Sept. 23, 2020; CBC-TV: Power & Politics)
  • (Sept. 16, 2020; CBC-TV: Power & Politics)
  • What PM Trudeau’s COVID-19 messaging reveals (July 13, 2020; CTV News)

Selected Publications:

Armstrong, J., Marland, A., & Arnold, D. “Justin Trudeau: Government by Cabinet is Back” in S. Azzi and P. Dutil (eds.,) , Toronto: University of Toronto Press. (September 2025)

Armstrong, J. & Marland, A. “Pandemic Communications: How Leaders Encouraged Canadians to Stay the Blazes Home” in K. Brock and G. Hale (eds.), , Toronto: University of Toronto Press. (November 2023)