杏吧原创

This is the era of digital donations. Over the past 15 years, fewer Canadians have been donating to charities, yet online giving has consistently grown each year — and at an increasing rate in 2020. CanadaHelps, a technology charity that offers strategies, education and fundraising technologies to charities nationwide, released two free white papers at the end of 2020.

focuses on prospecting and cultivating new donors using dozens of online tools and strategies.

zeroes in on donor retention and stewardship best practices online (mainly e-newsletters, social media and donor management systems).

Wednesday, December 9, 2020 in
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