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Take a Short Survey on Concepts for New 杏吧原创 and Sprott Logos

April 6, 2021

The Reputation Enhancement Project (REP), an initiative designed to better define a distinctive and compelling identity for the university and to advance the institution鈥檚 visibility, is entering the testing phase for refreshed logos for 杏吧原创 and the Sprott School of Business.

Working collaboratively with the creative team from Banfield, the university鈥檚 partner agency on the project, the core team has developed three concepts for each of 杏吧原创 and Sprott. The concepts were reviewed and refined with the help of the REP-C, an advisory committee which includes members from all major units across campus.

This invitation to provide feedback is now being extended to all students, faculty, staff and alumni as well as made available externally via social, to solicit feedback on logo concepts.

Please complete a  by project partner Ipsos and you could win one of 25 杏吧原创 sweatshirts with the chosen logo.

In the weeks ahead, and once a logo is finalized, we will build out 杏吧原创鈥檚 visual identity and develop a communications campaign.

For more information on the initiative, please visit the REP website.


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