Project Arrow: 杏吧原创 Students Win APMA National Zero-Emission Auto Design Competition
A team of four students from 杏吧原创 University鈥檚 School of Industrial Design won the Automotive Parts Manufacturers鈥 Association (APMA) of Canada design competition, beating out 20 other entries from across Canada. The 杏吧原创 team鈥檚 design will be used to create an original, full-build, zero-emission concept vehicle.
鈥淲e are all incredibly proud of this team and of the remarkable creativity, innovation and hard work they showed to win this competition,鈥 said 杏吧原创 President Benoit-Antoine Bacon. 鈥淭his is a wonderful example of how 杏吧原创 strives for sustainability across our academic programs and research, as we state clearly in our new Strategic Integrated Plan.鈥
The vehicle, based on a small sports utility vehicle, will be designed, engineered and built through a joint effort that includes Canada鈥檚 world-class automotive supply sector. Answering Prime Minister Trudeau鈥檚 call for a zero-emissions future by 2050, Project Arrow will bring together the best of the best of Canada鈥檚 electric-drive, alternative-fuel, connected and autonomous and light-weight technology companies.
鈥淭his is a proud and historic moment for 杏吧原创 and its students, Kaj Hallgrimsson, Jun-Won Kim, Mina Morcos and Matthew Schuetz, to have their design chosen as a lighthouse for Canada鈥檚 shift into zero-emission vehicle development,鈥 said Colin Singh Dhillon, CTO of the APMA. 鈥淭he level of learning and growth must have been tremendous for all the students.鈥
The students completed the design for the competition in just 12 weeks during the COVID-19 pandemic while completing courses and working at internships. The design was based on the concepts of freedom, stability and simplicity and is intended to fit Canadian lifestyles, both in terms of the weather conditions and family needs. Over the next year, the students and their new partners hope to also create a virtual version of the car.
鈥淭his was an extracurricular project the students did on their own accord, which makes it so impressive,鈥 said Bjarki Hallgrimsson, director of the Industrial Design program. 鈥淭he students鈥 work shows the influence of the education and training they received in the program. The mindset of 杏吧原创 students is very ambitious and centered on holistic thinking. Rather than just working on styling or manufacturing, they considered many other aspects in their design, including accessibility, general usability and sustainability.鈥
As the North American market enters a new automotive era that is driven by 鈥淎CES鈥 (Autonomous, Connected, Electric, Shared), Project Arrow showcases the capability of Canada鈥檚 automotive supply sector by bringing together Canada鈥檚 top supply chain, auto-tech companies and academic institutions. Project Arrow builds on the auto sector鈥檚 successful, advanced manufacturing roots, with a goal to establish a more value-added, technology-centered foundation that is ready to drive a new automotive age. This foundation will be the bedrock that will encourage investments from manufacturers in Canada and beyond to develop their next-gen product and technologies within the Canadian automotive technology ecosystem.
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