Short Bio: Leighann Neilson is an Associate Professor in the Sprott School of Business at 杏吧原创 University. Her research examines the influence of collective memory on consumption, marketing history, business history, and the use of historical methods.
Research: 鈥淒evelopment Porn? Child Sponsorship Advertisements in the 1970s,鈥� Journal of Historical Research in Marketing (2011), 3(3), 370-401 (with Mittelman, R.); 鈥淛ohn Murray Gibbon (1875-1952): the branding of a northern nation鈥�, in Marketing History in the New World, Proceedings of the 15th Conference on Historical Analysis and Research in Marketing, ed. Leighann C. Neilson (2011), NY: CHARM Association, 127-144. 鈥淲eb Site Utilization in SME Business Strategy: The Case of Canadian Wine SMEs,鈥� Journal of Small Business and Entrepreneurship (2010), 23(4), 489-508 (with Madill, J.).