{"id":6928,"date":"2019-05-06T15:51:13","date_gmt":"2019-05-06T19:51:13","guid":{"rendered":"https:\/\/carleton.ca\/webworkshops\/?page_id=6928"},"modified":"2019-05-10T10:01:23","modified_gmt":"2019-05-10T14:01:23","slug":"seo-factor-3-links","status":"publish","type":"page","link":"https:\/\/carleton.ca\/webworkshops\/get-found-on-google-seo-workshop\/seo-factor-3-links\/","title":{"rendered":"SEO Factor #3: Links"},"content":{"rendered":"<p>The internet is all about connectivity &#8211; linking counts! The way that information is connected within your site as well as how others link to you and how you link to others are all factors that affect SEO,<\/p>\n<h2>Internal Linking<\/h2>\n<ul>\n<li>Links include your information architecture \u2013 how well your pages are organized on your website. Keep your most important search pages high up in your information architecture. Google factors this in to results.<\/li>\n<li>Link \u00a0pages within your site (remember use keywords in the anchor text)<\/li>\n<li>When you add new content, be sure to link to pre-existing, relevant content<\/li>\n<li>Don\u2019t create any island pages &#8211; make sure there is a flow. Google follows links, all of them should be accessible through your navigation in some way or another.<\/li>\n<li>Internal links help search engines understand structure of your site.<\/li>\n<li>Good linking keeps visitors on site longer<\/li>\n<\/ul>\n<h2>Outbound<\/h2>\n<ul>\n<li>Link out to other websites. This encourages links back.<\/li>\n<li>Again, connectivity<\/li>\n<li>Providing value by linking visitors to relevant content.<\/li>\n<\/ul>\n<h2>Inbound<\/h2>\n<ul>\n<li>Getting people to link to you \u2013 key here is QUALITY sites.<\/li>\n<li>If the only sites that link to your site are blogs that no one else on the Web has linked to, and my site gets links from trusted places that are linked to frequently, like CNN.com, my site will be more trusted (and assumed to be higher quality) than yours.<\/li>\n<li><strong>How?<\/strong> You could write content for other sites, partner with another site and contribute content to each other\u2019s blog or newsletter and write useful articles that others will want to link to.<\/li>\n<li>Create content that people naturally want to link to.<\/li>\n<li><strong>NOTE ON SOCIAL<\/strong>: social doesn\u2019t count. Facebook, Twitter and Instagram don\u2019t share data with Google. Even though they don\u2019t count as link backs for SEO purposes, these channels can still generate referral traffic to your site. But social media profiles do rank in search engines, AND social media channels are search engines too, but that\u2019s a whole other topic.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The internet is all about connectivity &#8211; linking counts! The way that information is connected within your site as well as how others link to you and how you link to others are all factors that affect SEO, Internal Linking Links include your information architecture \u2013 how well your pages are organized on your website. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":6980,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO Factor #3: Links - Web Workshops<\/title>\n<meta name=\"description\" content=\"The internet is all about connectivity - linking counts! 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