{"id":6915,"date":"2019-05-06T15:45:57","date_gmt":"2019-05-06T19:45:57","guid":{"rendered":"https:\/\/carleton.ca\/webworkshops\/?page_id=6915"},"modified":"2019-05-10T10:00:43","modified_gmt":"2019-05-10T14:00:43","slug":"seo-factor-1-engagement","status":"publish","type":"page","link":"https:\/\/carleton.ca\/webworkshops\/get-found-on-google-seo-workshop\/seo-factor-1-engagement\/","title":{"rendered":"SEO Factor #1: Engagement"},"content":{"rendered":"<h2>Bounce Rate + Time Spent on Page<\/h2>\n<p>Bounce rate + time spent on page is important: How are people coming from google interacting with your page?\u00a0 This impacts your SEO!<\/p>\n<ul>\n<li>Do they find the information they need and stay on your site?<\/li>\n<li>Do they bounce back to\u00a0the search page\u00a0and click on another link?<\/li>\n<li>Do they just ignore your listing in search results altogether and never click-through?<\/li>\n<\/ul>\n<h3>How can you engage your visitors?<\/h3>\n<p>Writing for the web helps to capture your audience &#8211; make it usable, scannable and accessible.<\/p>\n<p>It all comes down to <strong>VALUE.\u00a0 <\/strong><\/p>\n<ul>\n<li>Google wants the search results to be relevant to the users<\/li>\n<li>Google doesn\u2019t like very \u201cthin\u201d or low value content. longer is usually better in that there tends to be more value to the visitor if the article contains more substance \u2013 all about user experience.\u00a0 Check your time spent on page.\u00a0 Are they spending enough time to read it all? Then you\u2019re doing OK. \u2013 aim for over 600 words<\/li>\n<li>New content is good. Adding content regularly trains search engine spiders to return to your site more frequently.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Bounce Rate + Time Spent on Page Bounce rate + time spent on page is important: How are people coming from google interacting with your page?\u00a0 This impacts your SEO! Do they find the information they need and stay on your site? Do they bounce back to\u00a0the search page\u00a0and click on another link? Do they [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":6980,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO Factor #1: Engagement - Web Workshops<\/title>\n<meta name=\"description\" content=\"Bounce Rate + Time Spent on Page Bounce rate + time spent on page is important: How are people coming from google interacting with your page?\u00a0 This\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carleton.ca\/webworkshops\/get-found-on-google-seo-workshop\/seo-factor-1-engagement\/\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/carleton.ca\/webworkshops\/get-found-on-google-seo-workshop\/seo-factor-1-engagement\/\",\"url\":\"https:\/\/carleton.ca\/webworkshops\/get-found-on-google-seo-workshop\/seo-factor-1-engagement\/\",\"name\":\"SEO Factor #1: Engagement - Web Workshops\",\"isPartOf\":{\"@id\":\"https:\/\/carleton.ca\/webworkshops\/#website\"},\"datePublished\":\"2019-05-06T19:45:57+00:00\",\"dateModified\":\"2019-05-10T14:00:43+00:00\",\"description\":\"Bounce Rate + Time Spent on Page Bounce rate + time spent on page is important: How are people coming from google interacting with your page?\u00a0 This\",\"breadcrumb\":{\"@id\":\"https:\/\/carleton.ca\/webworkshops\/get-found-on-google-seo-workshop\/seo-factor-1-engagement\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/carleton.ca\/webworkshops\/get-found-on-google-seo-workshop\/seo-factor-1-engagement\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/carleton.ca\/webworkshops\/get-found-on-google-seo-workshop\/seo-factor-1-engagement\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/carleton.ca\/webworkshops\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Get Found on Google! 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