{"id":6906,"date":"2019-05-06T15:36:15","date_gmt":"2019-05-06T19:36:15","guid":{"rendered":"https:\/\/carleton.ca\/webworkshops\/?page_id=6906"},"modified":"2019-05-10T10:00:01","modified_gmt":"2019-05-10T14:00:01","slug":"how-is-your-seo","status":"publish","type":"page","link":"https:\/\/carleton.ca\/webworkshops\/get-found-on-google-seo-workshop\/how-is-your-seo\/","title":{"rendered":"How is your SEO?"},"content":{"rendered":"<h2>What is SEO?<\/h2>\n<p>SEO stands for Search Engine Optimization which basically means optimizing your website so that you can not only be found on Google, but come up high in the search ranking.<\/p>\n<h3>How it works:<\/h3>\n<p>Google\u2019s algorithm is extremely complex and top secret.\u00a0 And it changes regularly so that people can&#8217;t crack it and trick the system.<\/p>\n<h3>Key factors that influence SEO:<\/h3>\n<ul>\n<li>Backend stuff (loading speed, mobile friendliness, security, plugins, and xml sitemap)<\/li>\n<li><a href=\"https:\/\/carleton.ca\/webworkshops\/seo-factor-1-engagement\/\">Engagement<\/a><\/li>\n<li><a href=\"https:\/\/carleton.ca\/webworkshops\/seo-factor-2-keywords\/\">Keywords<\/a><\/li>\n<li><a href=\"https:\/\/carleton.ca\/webworkshops\/seo-factor-3-links\/\">Links<\/a><\/li>\n<\/ul>\n<p>What you do with your content can greatly influence your search engine referrals.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is SEO? SEO stands for Search Engine Optimization which basically means optimizing your website so that you can not only be found on Google, but come up high in the search ranking. How it works: Google\u2019s algorithm is extremely complex and top secret.\u00a0 And it changes regularly so that people can&#8217;t crack it and [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":6980,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How is your SEO? - Web Workshops<\/title>\n<meta name=\"description\" content=\"What is SEO? 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