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DTSTART:20260526T140000Z
DTEND:20260526T160000Z
SUMMARY:Copywriting
DESCRIPTION:Description:



Academic writing and "copywriting" (writing for marketing purposes) are very different arts, yet each can inform the other. Learn the basics of writing to sell, and you will not only gain some valuable skills that can benefit you outside of academia but also sharpen your writing skills in general.



Learning outcomes:



(1) Understand the difference between writing as a means of contributing to an academic conversation and writing to sell or promote



(2) Understand, in broad outline, the history of copywriting



(3) Grasp the foundational techniques for producing clean, persuasive copy



(4) Gain a glimpse into the related world of “content marketing”



Workshop leader(s):



David Lafferty



Please note: because this session is not taking place during the Fall or Winter terms, it cannot count toward paid pedagogical training hours for those working as TAs.



For those registered in the Trajectories program, attendance at this workshop may count toward one of the required workshops for the Communications and Engagement non-credit certificate.



PLEASE REGISTER BELOW
LOCATION:
URL:
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