{"id":4488,"date":"2024-12-11T10:23:13","date_gmt":"2024-12-11T15:23:13","guid":{"rendered":"https:\/\/carleton.ca\/cutheme-docs\/?page_id=4488"},"modified":"2026-08-10T21:01:21","modified_gmt":"2026-08-11T01:01:21","slug":"testimonials","status":"publish","type":"page","link":"https:\/\/carleton.ca\/cutheme-docs\/intermediate-training\/intermediate-training-module-2-common-content-blocks\/testimonials\/","title":{"rendered":"Testimonials"},"content":{"rendered":"\n<section class=\"w-screen px-6 cu-section cu-section--white ml-offset-center md:px-8 lg:px-14\">\n    <div class=\"space-y-6 cu-max-w-child-5xl  md:space-y-10 cu-prose-first-last\">\n\n            <div class=\"cu-textmedia flex flex-col lg:flex-row mx-auto gap-6 md:gap-10 my-6 md:my-12 first:mt-0 max-w-5xl\">\n        <div class=\"justify-start cu-textmedia-content cu-prose-first-last\" style=\"flex: 0 0 100%;\">\n            <header class=\"font-light prose-xl cu-pageheader md:prose-2xl cu-component-updated cu-prose-first-last\">\n                                    <h1 class=\"cu-prose-first-last font-semibold !mt-2 mb-4 md:mb-6 relative after:absolute after:h-px after:bottom-0 after:bg-cu-red after:left-px text-3xl md:text-4xl lg:text-5xl lg:leading-[3.5rem] pb-5 after:w-10 text-cu-black-700 not-prose\">\n                        Testimonials\n                    <\/h1>\n                \n                                \n                                    \n\n<p class=\"wp-block-paragraph\">Intermediate Training Module 2: Common Content Blocks<\/p>\n\n\n                            <\/header>\n\n                    <\/div>\n\n            <\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<p class=\"wp-block-paragraph\">The Testimonials block is designed to showcase personal experiences, success stories, and positive feedback from students, alumni, faculty, staff, or community members. Testimonials help build trust, add credibility, and provide visitors with real-world examples of the impact of your programs, services, or initiatives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A well-written testimonial can often be more persuasive than a long description because it allows visitors to hear directly from the people who have benefited from your organization.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Common uses include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Student success stories<\/li>\n\n\n\n<li>Alumni experiences<\/li>\n\n\n\n<li>Faculty and researcher highlights<\/li>\n\n\n\n<li>Program feedback<\/li>\n\n\n\n<li>Event participant comments<\/li>\n\n\n\n<li>Community testimonials<\/li>\n<\/ul>\n\n\n\n<h2 id=\"when-to-use-a-testimonial\" class=\"wp-block-heading\">When to Use a Testimonial<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Use a Testimonial block when you want to share a personal perspective or experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Examples include:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong class=\"myprefix-text-bold\">Student Experience<\/strong><\/p>\n\n\n\n<section class=\"w-screen px-6 cu-section cu-section--white ml-offset-center md:px-8 lg:px-14\">\n    <div class=\"space-y-6 cu-max-w-child-7xl  md:space-y-10 cu-prose-first-last\">\n\n        \n    <div class=\"cu-testimonial md:py-8\">\n        <div class=\"bg-cu-black-50 rounded-xl\">\n            <div class=\"flex flex-col-reverse md:pl-8 md:pr-12 md:flex-row items-center gap-5 mx-auto max-w-7xl md:gap-10 lg:gap-16 md:items-stretch\">\n                <div class=\"w-full md:-my-8 hidden md:block md:flex-[0_0_30%] bg-cu-black-25 rounded-lg bg-cover\" style=\"\"><\/div>\n                <div class=\"w-full px-6 py-6 md:max-w-none md:flex-auto md:px-0 md:py-16 lg:py-20\">\n\n                                            \n<div class=\"not-prose cu-quote cu-component-spacing\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;The co-op program gave me valuable hands-on experience and helped me secure a job before graduation.&#8221;<\/p>\n<cite><em>Jane Smith, Bachelor of Computer Science<\/em><\/cite><\/blockquote>\n<\/div>\n\n                    \n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n    <\/div>\n<\/section>\n\n\n\n<p class=\"wp-block-paragraph\"><strong class=\"myprefix-text-bold\">Alumni Story<\/strong><\/p>\n\n\n\n<section class=\"w-screen px-6 cu-section cu-section--white ml-offset-center md:px-8 lg:px-14\">\n    <div class=\"space-y-6 cu-max-w-child-7xl  md:space-y-10 cu-prose-first-last\">\n\n        \n    <div class=\"cu-testimonial md:py-8\">\n        <div class=\"bg-cu-black-50 rounded-xl\">\n            <div class=\"flex flex-col-reverse md:pl-8 md:pr-12 md:flex-row items-center gap-5 mx-auto max-w-7xl md:gap-10 lg:gap-16 md:items-stretch\">\n                <div class=\"w-full md:-my-8 hidden md:block md:flex-[0_0_30%] bg-cu-black-25 rounded-lg bg-cover\" style=\"\"><\/div>\n                <div class=\"w-full px-6 py-6 md:max-w-none md:flex-auto md:px-0 md:py-16 lg:py-20\">\n\n                                            \n<div class=\"not-prose cu-quote cu-component-spacing\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;My time at ÐÓ°ÉÔ­´´ provided the skills and confidence I needed to launch my career.&#8221;<\/p>\n<cite><em><em>John Doe, Class of 2022<\/em><\/em><\/cite><\/blockquote>\n<\/div>\n\n                    \n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n    <\/div>\n<\/section>\n\n\n\n<p class=\"wp-block-paragraph\"><strong class=\"myprefix-text-bold\">Program Feedback<\/strong><\/p>\n\n\n\n<section class=\"w-screen px-6 cu-section cu-section--white ml-offset-center md:px-8 lg:px-14\">\n    <div class=\"space-y-6 cu-max-w-child-7xl  md:space-y-10 cu-prose-first-last\">\n\n        \n    <div class=\"cu-testimonial md:py-8\">\n        <div class=\"bg-cu-black-50 rounded-xl\">\n            <div class=\"flex flex-col-reverse md:pl-8 md:pr-12 md:flex-row items-center gap-5 mx-auto max-w-7xl md:gap-10 lg:gap-16 md:items-stretch\">\n                <div class=\"w-full md:-my-8 hidden md:block md:flex-[0_0_30%] bg-cu-black-25 rounded-lg bg-cover\" style=\"\"><\/div>\n                <div class=\"w-full px-6 py-6 md:max-w-none md:flex-auto md:px-0 md:py-16 lg:py-20\">\n\n                                            \n<div class=\"not-prose cu-quote cu-component-spacing\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;The workshop was engaging, informative, and immediately applicable to my work.&#8221;<\/p>\n<cite><em><em><em>Workshop Participant<\/em><\/em><\/em><\/cite><\/blockquote>\n<\/div>\n\n                    \n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n    <\/div>\n<\/section>\n\n\n\n<p class=\"wp-block-paragraph\">Testimonials work best when they are authentic, specific, and relevant to the content around them.<\/p>\n\n\n\n<h2 id=\"adding-a-testimonials-block\" class=\"wp-block-heading\">Adding a Testimonials Block<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To add a Testimonials block:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Click the <strong>+<\/strong> button and search for <strong>Testimonials<\/strong>.<\/li>\n\n\n\n<li>Select the Testimonials block.<\/li>\n\n\n\n<li>Add an image if desired.<\/li>\n\n\n\n<li>Enter the testimonial text.<\/li>\n\n\n\n<li>Add a citation or attribution.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">The testimonial content becomes the main focus of the block.<\/p>\n\n\n\n<h2 id=\"adding-an-image\" class=\"wp-block-heading\">Adding an Image<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Testimonials often include a photo of the individual providing the quote.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To add an image:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Open the block settings.<\/li>\n\n\n\n<li>Select <strong>Choose Image<\/strong> or <strong>Select Image<\/strong>.<\/li>\n\n\n\n<li>Upload a new image or choose one from the Media Library.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Recommended minimum image width:<\/strong> 768 pixels<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use clear, professional images whenever possible.<\/p>\n\n\n\n<h2 id=\"adding-testimonial-content\" class=\"wp-block-heading\">Adding Testimonial Content<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The testimonial itself should be short, specific, and meaningful.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Good testimonials often answer questions such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What experience did the person have?<\/li>\n\n\n\n<li>What benefit did they receive?<\/li>\n\n\n\n<li>What impact did it make?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Shorter testimonials generally have greater impact than long paragraphs.<\/p>\n\n\n\n<h2 id=\"adding-a-citation\" class=\"wp-block-heading\">Adding a Citation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A citation identifies the individual or organization providing the testimonial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Examples include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Student name and program<\/li>\n\n\n\n<li>Alumni name and graduation year<\/li>\n\n\n\n<li>Faculty member and department<\/li>\n\n\n\n<li>Organization name<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Depending on your site&#8217;s configuration, citations may also include hyperlinks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A citation adds credibility and context to the testimonial.<\/p>\n\n\n\n<h2 id=\"quote-styling\" class=\"wp-block-heading\">Quote Styling<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Some testimonial layouts include an optional quote graphic or quote styling element.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These visual elements help distinguish testimonials from standard content and make them easier to identify while scanning a page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use styling consistently throughout your website.<\/p>\n\n\n\n<h2 id=\"best-practices\" class=\"wp-block-heading\">Best Practices<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong class=\"myprefix-text-bold\">Use Real Testimonials<\/strong><br>Authentic testimonials are more effective than generic statements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong class=\"myprefix-text-bold\">Keep Testimonials Concise<\/strong><br>A few impactful sentences are usually enough.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong class=\"myprefix-text-bold\">Include Attribution<\/strong><br>Whenever possible, provide the individual&#8217;s name and role.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong class=\"myprefix-text-bold\">Use Quality Photos<\/strong><br>Images help humanize testimonials and create stronger connections with visitors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong class=\"myprefix-text-bold\">Match Testimonials to the Content<\/strong><br>Place testimonials near related content where they can reinforce key messages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Student testimonials on recruitment pages<\/li>\n\n\n\n<li>Research testimonials on research pages<\/li>\n\n\n\n<li>Alumni stories on advancement pages<\/li>\n<\/ul>\n\n\n\n<h2 id=\"common-uses\" class=\"wp-block-heading\">Common Uses<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Testimonials block works particularly well for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Recruitment pages<\/li>\n\n\n\n<li>Program pages<\/li>\n\n\n\n<li>Service pages<\/li>\n\n\n\n<li>Department homepages<\/li>\n\n\n\n<li>Event pages<\/li>\n\n\n\n<li>Fundraising initiatives<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Testimonials can help demonstrate impact and build confidence in your programs and services.<\/p>\n\n\n\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio w-screen ml-offset-center cu-max-w-child-7xl px-4 md:px-6 lg:px-12\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"cutheme Mastery Training - Testimonial block\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/qD8AwC-Mr08?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<section class=\"w-screen px-6 cu-section cu-section--white ml-offset-center md:px-8 lg:px-14\">\n    <div class=\"space-y-6 cu-max-w-child-5xl  md:space-y-10 cu-prose-first-last\">\n\n        \n    \n    <dl class=\"cu-description cu-component-updated\">\n        \n    <div class=\"grid pt-4 pb-3 border-b accordion border-cu-black-100 md:pt-6 md:pb-5 first:border-t\">\n        <dt class=\"font-semibold not-prose\">\n            <button class=\"flex items-center justify-between w-full text-left accordion__button\" aria-expanded=\"false\" aria-controls=\"accordion-transcript-testimonial-block\">\n                <span class=\"flex-1 ml-auto text-left break-words whitespace-normal cu-icon\">\n                    Transcript \u2013 Testimonial Block\n                <\/span>\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 24 24\" stroke-width=\"1.5\" stroke=\"currentColor\" aria-hidden=\"true\" data-slot=\"icon\" class=\"w-5 h-5 ml-auto transition-transform rotate-0 accordion__icon text-cu-black-500\">\n                    <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M8.25 4.5l7.5 7.5-7.5 7.5\"><\/path>\n                <\/svg>\n            <\/button>\n        <\/dt>\n        <dd class=\"p-0 mt-0 cu-prose cu-prose-first-last accordion__content md:p-0 md:mt-0\" hidden=\"\" id=\"accordion-transcript-testimonial-block\">\n            \n\n<p class=\"wp-block-paragraph\">Welcome to this video on how to use the testimonials block.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The testimonials block is a simple but powerful way to showcase positive feedback from your students or your community.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You could showcase student success stories, faculty achievements or alumni experiences for example.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This helps to build trust and connection and can also add a personal touch to your website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s look at how to add this block. Click on the Block Inserter and then search for the <strong>testimonial block<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once you&#8217;ve added that, you&#8217;ll see you have some options. First of all you can add an image. Note that the image needs to be at least 768 pixels wide. So I&#8217;ll just select something that I&#8217;ve already uploaded to my website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over here is where you&#8217;re going to put the content \u2013 your testimonial. You&#8217;ll see that you already have quotation marks so you don&#8217;t have to add them in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A few options that you have with this block: &nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If you click on the icon up here you can add a quote graphic. This nice little quote graphic in the background.<\/li>\n\n\n\n<li>And you can also add a citation.<\/li>\n\n\n\n<li>And one last option is you can link that citation.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">There you have it. So let&#8217;s save that and have a look at the finished product.<\/p>\n\n\n        <\/dd>\n    <\/div>\n\n\n    <\/dl>\n\n\n    <\/div>\n<\/section>\n\n\n\n<h2 id=\"try-it-out\" class=\"wp-block-heading\">Try it Out<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Practice working with the Testimonials block.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Add a Testimonials block to a page.<\/li>\n\n\n\n<li>Upload an image.<\/li>\n\n\n\n<li>Add a short testimonial.<\/li>\n\n\n\n<li>Add a citation.<\/li>\n\n\n\n<li>Experiment with quote styling options if available.<\/li>\n\n\n\n<li>Preview the page and review how the testimonial appears alongside other content.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Showcase student, alumni, faculty, or community success stories using engaging testimonial layouts and quotes.<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":5167,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_cu_dining_location_slug":"","footnotes":"","_links_to":"","_links_to_target":""},"cu_page_type":[61],"class_list":["post-4488","page","type-page","status-publish","hentry","cu_page_type-intermediate-training-module-2"],"acf":{"cu_post_thumbnail":""},"_links":{"self":[{"href":"https:\/\/carleton.ca\/cutheme-docs\/wp-json\/wp\/v2\/pages\/4488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carleton.ca\/cutheme-docs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/carleton.ca\/cutheme-docs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/carleton.ca\/cutheme-docs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/carleton.ca\/cutheme-docs\/wp-json\/wp\/v2\/comments?post=4488"}],"version-history":[{"count":5,"href":"https:\/\/carleton.ca\/cutheme-docs\/wp-json\/wp\/v2\/pages\/4488\/revisions"}],"predecessor-version":[{"id":4586,"href":"https:\/\/carleton.ca\/cutheme-docs\/wp-json\/wp\/v2\/pages\/4488\/revisions\/4586"}],"up":[{"embeddable":true,"href":"https:\/\/carleton.ca\/cutheme-docs\/wp-json\/wp\/v2\/pages\/5167"}],"wp:attachment":[{"href":"https:\/\/carleton.ca\/cutheme-docs\/wp-json\/wp\/v2\/media?parent=4488"}],"wp:term":[{"taxonomy":"cu_page_type","embeddable":true,"href":"https:\/\/carleton.ca\/cutheme-docs\/wp-json\/wp\/v2\/cu_page_type?post=4488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}