杏吧原创

Tuesday, January 19, 2016

Tools: How to make research relevant to the media

by Amy Richardson, CFICE Communications RA You鈥檙e an academic who鈥檚 uncovered groundbreaking research after years of testing. You know the topic inside and out; you鈥檙e the expert. A news agency calls you to talk about your findings and you couldn鈥檛 be more excited. While conducting the pre-interview, they ask you to simplify the complex... More