  {"id":1042,"date":"2026-04-16T15:54:18","date_gmt":"2026-04-16T19:54:18","guid":{"rendered":"https:\/\/carleton.ca\/communications\/cutheme-homepage\/"},"modified":"2026-08-28T17:12:41","modified_gmt":"2026-08-28T21:12:41","slug":"university-communications","status":"publish","type":"page","link":"https:\/\/carleton.ca\/communications\/","title":{"rendered":"Department of University Communications at 杏吧原创 University"},"content":{"rendered":"\n<section class=\"w-screen px-6 cu-section cu-section--white ml-offset-center md:px-8 lg:px-14\">\n    <div class=\"space-y-6 cu-max-w-child-max  md:space-y-10 cu-prose-first-last\">\n\n        \n                    \n                    \n            \n    <div class=\"cu-wideimage relative flex items-center justify-center mx-auto px-8 overflow-hidden md:px-16 rounded-xl not-prose  my-6 md:my-12 first:mt-0 bg-opacity-50 bg-cover bg-cu-black-50 py-24 md:py-28 lg:py-36 xl:py-48\" style=\"background-image: url(https:\/\/carleton.ca\/communications\/wp-content\/uploads\/sites\/275\/2026\/07\/P_杏吧原创Photography_ViewbookPhotoShoot2022_101421-45-1600x700.jpg); background-position: 45% 44%;\">\n\n                    <div class=\"absolute top-0 w-full h-screen\" style=\"background-color:rgba(0,0,0,0.600);\"><\/div>\n        \n        <div class=\"relative z-[2] max-w-4xl w-full flex flex-col items-center gap-2 cu-wideimage-image cu-zero-first-last\">\n            <header class=\"mx-auto mb-6 text-center text-white cu-pageheader cu-component-updated cu-pageheader--center md:mb-12\">\n\n                                    <h1 class=\"cu-prose-first-last font-semibold mb-2 text-3xl md:text-4xl lg:text-5xl lg:leading-[3.5rem] cu-pageheader--center text-center mx-auto after:left-px\">\n                        University Communications\n                    <\/h1>\n                \n                            <\/header>\n        <\/div>\n\n            <\/div>\n\n    \n\n    <\/div>\n<\/section>\n\n\n\n<section class=\"w-screen px-6 cu-section cu-section--white ml-offset-center md:px-8 lg:px-14\">\n    <div class=\"space-y-6 cu-max-w-child-5xl  md:space-y-10 cu-prose-first-last\">\n\n            <div class=\"cu-textmedia flex flex-col lg:flex-row mx-auto gap-6 md:gap-10 my-6 md:my-12 first:mt-0 max-w-5xl\">\n        <div class=\"justify-start cu-textmedia-content cu-prose-first-last\" style=\"flex: 0 0 100%;\">\n            <header class=\"font-light prose-xl cu-pageheader md:prose-2xl cu-component-updated cu-prose-first-last\">\n                                    <h2 class=\"cu-prose-first-last font-semibold !mt-2 mb-4 md:mb-6 relative after:absolute after:h-px after:bottom-0 after:bg-cu-red after:left-px text-2xl md:text-3xl lg:text-4xl lg:leading-[3rem] pb-4 after:w-8 text-cu-black-700 not-prose\">\n                        What We Do\n                    <\/h2>\n                \n                                \n                            <\/header>\n\n                            \n\n<p class=\"wp-block-paragraph\">The Department of University Communications at 杏吧原创 University\u00a0builds the institution&#8217;s profile and reputation,\u00a0bringing the\u00a0university\u2019s\u00a0stories to life,\u00a0shaping\u00a0conversations\u00a0and\u00a0amplifying\u00a0the university\u2019s\u00a0impact\u00a0at home and\u00a0around the world.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By taking&nbsp;a&nbsp;strategic&nbsp;approach to&nbsp;marketing, branding,&nbsp;communications,&nbsp;media relations&nbsp;and&nbsp;storytelling, we build a clear, coherent and consistent&nbsp;narrative&nbsp;on all platforms&nbsp;that advances the university\u2019s priorities and strengthens its reputation.&nbsp;Our work helps ensure 杏吧原创 is recognized as a leading institution for research, innovation, teaching, and scholarly&nbsp;and&nbsp;community impact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As the official <a href=\"https:\/\/carleton.ca\/news\/latest-news\/\" target=\"_blank\" rel=\"noreferrer noopener\">news source<\/a> and primary <a href=\"https:\/\/carleton.ca\/communications\/media-relations\/\">media contact<\/a>, we deliver timely, accurate and trusted information while connecting media, partners and the public with 杏吧原创&#8217;s people, expertise and ideas. <a href=\"https:\/\/carleton.ca\/communications\/contact\/\">Connect with us<\/a>.<\/p>\n\n\n                    <\/div>\n\n            <\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<section class=\"w-screen px-6 cu-section cu-section--white ml-offset-center md:px-8 lg:px-14\">\n    <div class=\"space-y-6 cu-max-w-child-5xl  md:space-y-10 cu-prose-first-last\">\n\n        \n    \n    <dl class=\"cu-description cu-component-updated\">\n        \n    <div class=\"grid pt-4 pb-3 border-b accordion border-cu-black-100 md:pt-6 md:pb-5 first:border-t\">\n        <dt class=\"font-semibold not-prose\">\n            <button class=\"flex items-center justify-between w-full text-left accordion__button\" aria-expanded=\"false\" aria-controls=\"accordion-communications\">\n                <span class=\"flex-1 ml-auto text-left break-words whitespace-normal cu-icon\">\n                    Communications\n                <\/span>\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 24 24\" stroke-width=\"1.5\" stroke=\"currentColor\" aria-hidden=\"true\" data-slot=\"icon\" class=\"w-5 h-5 ml-auto transition-transform rotate-0 accordion__icon text-cu-black-500\">\n                    <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M8.25 4.5l7.5 7.5-7.5 7.5\"><\/path>\n                <\/svg>\n            <\/button>\n        <\/dt>\n        <dd class=\"p-0 mt-0 cu-prose cu-prose-first-last accordion__content md:p-0 md:mt-0\" hidden=\"\" id=\"accordion-communications\">\n            \n\n<ul class=\"wp-block-list\">\n<li>Communication strategy<\/li>\n\n\n\n<li>Issues and crisis communications<\/li>\n\n\n\n<li>Stories and news<\/li>\n\n\n\n<li>Media relations and training<\/li>\n\n\n\n<li>Internal communications<\/li>\n<\/ul>\n\n\n        <\/dd>\n    <\/div>\n\n\n    <div class=\"grid pt-4 pb-3 border-b accordion border-cu-black-100 md:pt-6 md:pb-5 first:border-t\">\n        <dt class=\"font-semibold not-prose\">\n            <button class=\"flex items-center justify-between w-full text-left accordion__button\" aria-expanded=\"false\" aria-controls=\"accordion-brand-and-marketing\">\n                <span class=\"flex-1 ml-auto text-left break-words whitespace-normal cu-icon\">\n                    Brand and Marketing\n                <\/span>\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 24 24\" stroke-width=\"1.5\" stroke=\"currentColor\" aria-hidden=\"true\" data-slot=\"icon\" class=\"w-5 h-5 ml-auto transition-transform rotate-0 accordion__icon text-cu-black-500\">\n                    <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M8.25 4.5l7.5 7.5-7.5 7.5\"><\/path>\n                <\/svg>\n            <\/button>\n        <\/dt>\n        <dd class=\"p-0 mt-0 cu-prose cu-prose-first-last accordion__content md:p-0 md:mt-0\" hidden=\"\" id=\"accordion-brand-and-marketing\">\n            \n\n<ul class=\"wp-block-list\">\n<li>Brand and marketing strategy and execution<\/li>\n\n\n\n<li>Advertising campaigns and media buys<\/li>\n\n\n\n<li>Multimedia and graphic design<\/li>\n<\/ul>\n\n\n        <\/dd>\n    <\/div>\n\n\n    <div class=\"grid pt-4 pb-3 border-b accordion border-cu-black-100 md:pt-6 md:pb-5 first:border-t\">\n        <dt class=\"font-semibold not-prose\">\n            <button class=\"flex items-center justify-between w-full text-left accordion__button\" aria-expanded=\"false\" aria-controls=\"accordion-digital-communications\">\n                <span class=\"flex-1 ml-auto text-left break-words whitespace-normal cu-icon\">\n                    Digital Communications\n                <\/span>\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 24 24\" stroke-width=\"1.5\" stroke=\"currentColor\" aria-hidden=\"true\" data-slot=\"icon\" class=\"w-5 h-5 ml-auto transition-transform rotate-0 accordion__icon text-cu-black-500\">\n                    <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M8.25 4.5l7.5 7.5-7.5 7.5\"><\/path>\n                <\/svg>\n            <\/button>\n        <\/dt>\n        <dd class=\"p-0 mt-0 cu-prose cu-prose-first-last accordion__content md:p-0 md:mt-0\" hidden=\"\" id=\"accordion-digital-communications\">\n            \n\n<ul class=\"wp-block-list\">\n<li>Digital strategy<\/li>\n\n\n\n<li>Website execution and analytics<\/li>\n\n\n\n<li>Social media execution and analytics<\/li>\n<\/ul>\n\n\n        <\/dd>\n    <\/div>\n\n\n    <\/dl>\n\n\n    <\/div>\n<\/section>\n\n\n    \n<section class=\"w-screen px-6 cu-section cu-section--grey ml-offset-center md:px-8 lg:px-14\">\n    <div class=\"space-y-6 cu-max-w-child-5xl bg-cu-black-50 max-w-screen-2xl mx-auto rounded-xl px-6 py-5 md:px-14 md:py-12 md:space-y-10 cu-prose-first-last\">\n\n                            \n\n\n<header class=\"mb-6 cu-pageheader cu-component-updated md:mb-12\">\n    <h2 id=\"key-resources\" class=\"cu-prose-first-last font-semibold !mt-2 mb-4 md:mb-6 relative text-2xl md:text-3xl lg:text-4xl lg:leading-[3rem] pb-4 after:w-8 after:absolute after:h-px after:bottom-0 after:bg-cu-red after:left-px\">\n        Key Resources\n    <\/h2>\n\n    <\/header>\n        \n        <div class=\"cu-column cu-component not-contained mx-auto grid max-w-5xl md:grid-cols-3 gap-6 md:gap-10\">\n            \n\n<div class=\"not-prose cu-card rounded-lg @container md:max-w-xl flex flex-col gap-3 bg-white shadow-lg shadow-cu-black-100   \">\n    \n                        <header class=\"flex flex-col gap-3  px-6 first:mt-6\">\n                \n        \n    \n    <h2 class=\"line-clamp-3 text-lg font-semibold text-cu-black @sm:md:text-xl leading-6 @sm:md:leading-8\">\n        Design Project Request Form\n    <\/h2>\n\n            <\/header>\n\n        \n        \n                                \n            <footer class=\"px-6 pt-3 mt-auto text-white md:pt-5\">\n                <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/carleton.ca\/duc\/resources\/project-request-form\/\" class=\"cu-button cu-button--red cu-button--small\">\n                    View\n                <\/a>\n            <\/footer>\n            <\/div>\n    \n\n\n<div class=\"not-prose cu-card rounded-lg @container md:max-w-xl flex flex-col gap-3 bg-white shadow-lg shadow-cu-black-100   \">\n    \n                        <header class=\"flex flex-col gap-3  px-6 first:mt-6\">\n                \n        \n    \n    <h2 class=\"line-clamp-3 text-lg font-semibold text-cu-black @sm:md:text-xl leading-6 @sm:md:leading-8\">\n        Media Resources\n    <\/h2>\n\n  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c-0.315-0.315-0.51-0.615-0.673-1.035c-0.123-0.317-0.27-0.794-0.31-1.671C4.631,14.688,4.622,14.403,4.622,12 s0.009-2.688,0.052-3.637c0.04-0.877,0.187-1.354,0.31-1.671c0.163-0.42,0.358-0.72,0.673-1.035 c0.315-0.315,0.615-0.51,1.035-0.673c0.317-0.123,0.794-0.27,1.671-0.31C9.312,4.631,9.597,4.622,12,4.622 M12,3 C9.556,3,9.249,3.01,8.289,3.054C7.331,3.098,6.677,3.25,6.105,3.472C5.513,3.702,5.011,4.01,4.511,4.511 c-0.5,0.5-0.808,1.002-1.038,1.594C3.25,6.677,3.098,7.331,3.054,8.289C3.01,9.249,3,9.556,3,12c0,2.444,0.01,2.751,0.054,3.711 c0.044,0.958,0.196,1.612,0.418,2.185c0.23,0.592,0.538,1.094,1.038,1.594c0.5,0.5,1.002,0.808,1.594,1.038 c0.572,0.222,1.227,0.375,2.185,0.418C9.249,20.99,9.556,21,12,21s2.751-0.01,3.711-0.054c0.958-0.044,1.612-0.196,2.185-0.418 c0.592-0.23,1.094-0.538,1.594-1.038c0.5-0.5,0.808-1.002,1.038-1.594c0.222-0.572,0.375-1.227,0.418-2.185 C20.99,14.751,21,14.444,21,12s-0.01-2.751-0.054-3.711c-0.044-0.958-0.196-1.612-0.418-2.185c-0.23-0.592-0.538-1.094-1.038-1.594 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