Re.Climate-Job Posting-RA-July 2025

November 27, 12:00–1:15 pm ET

“Canadian media are essential for shaping public awareness and narratives on the solutions that will help Canada transition away from fossil fuels. The solutions to climate change are wide-ranging and are emerging from all facets of life. How do the media talk about climate solutions? Which solutions get the most attention, and who is doing the talking?

To find answers, we looked at more than 16,000 national media stories from January to March and June to August 2024, sourced from top Canadian national media like the Globe and Mail, CBC, Toronto Star and the National Post. We also compared our findings with data from the past two years to trace changes in media coverage trends.

Join us during our upcoming webinar as we share our research findings, exploring together: What solutions do media focus on the most and why? How do media outlets handle solutions skepticism? How often do media outlets connect solutions to the issue of fossil fuel emissions? What are the unproven solutions presented in the media? What can journalists, reporters and communicators do to broaden the coverage of climate solutions?

Join our team of research and communication experts, Chris Hatch and Dr. Ghadah Alrasheed, to reveal the findings of our Fall 2024 national media roll-up. Engage in a conversation with Jennifer Mayville, Re.Climate’s Strategic Services Director, and Cara Pike, Re.Climate’s Senior Advisor about messaging, strategy and tips for responding to solutions skepticism, delay tactics and the fixation on technological solutions to what is ultimately a social and human problem.”

In the midst of unprecedented heat waves caused by climate change, many Canadians are suffering. Re.Climate know that heat waves are killers. Vulnerable populations, renters and seniors are most at risk. In June 2024, when extreme heat swept over Ontario, Quebec and the Maritimes, Environment and Climate Change Canada (ECCC) was able to show that climate change made these heat waves .

All signs point to more heat waves this summer and in summers to come.ÌýThis tipÌýsheet is based on peer-reviewed literature, Re.Climate’s focus groups, and research byÌýÌý, andÌý. ItÌýgives you quick, clear guidance on language and imagery to use in your communications. It provides a powerful framing that explains clearly the problem and how we can address it: acting with the rest of the world to hold big polluters accountable and stop fossil fuel pollution.

The messages, tactics and frames have all been tested and are proven to make a difference and encourage action.