Re.Climate has developed听听to help you communicate the increasing number of heat waves across Canada and their connection to climate change.
In the midst of unprecedented heat waves caused by climate change, many Canadians are suffering. Re.Climate know that heat waves are killers. Vulnerable populations, renters and seniors are most at risk. In June 2024, when extreme heat swept over Ontario, Quebec and the Maritimes, Environment and Climate Change Canada (ECCC) was able to show that climate change made these heat waves .
All signs point to more heat waves this summer and in summers to come.听This tip听sheet is based on peer-reviewed literature, Re.Climate鈥檚 focus groups, and research by听听, and听. It听gives you quick, clear guidance on language and imagery to use in your communications. It provides a powerful framing that explains clearly the problem and how we can address it: acting with the rest of the world to hold big polluters accountable and stop fossil fuel pollution.
The messages, tactics and frames have all been tested and are proven to make a difference and encourage action.